About two weeks ago, Kanye released his “Bound 2” music video— which was the music video equivalent of those Wolf t-shirts you find on sale for $5 at Wal-Mart.
As a Kanye West fan, I tried watching the music video with an open mind. There really hasn’t been an instance in which I disliked any of his music/his work/his productions, so why was this video hard for me to digest?
It opens up with really vibrant footage of scenic American landscapes, gorgeous nature, animals in their natural habitat, and a neon sky. Then, you see Kanye rapping, it then cuts to a DIGITALLY ALTERED silhouette of naked Kim Kardashian posed on a classic Harley bike. The rest of the video follows the two as they ride on a deserted highway— showing Kim while she nurtures, kisses, hugs, and holds Kanye West while he continues singing the song. Between the simulated sex scene and the mediocre artistic creativity behind the video, I wasn’t buying it. Was this some sort of joke? The rest of the world seemed to think so. James Franco and Seth Rogan quickly made a Bound 3, which was synchronized with Bound 2— with Naked Seth Rogan as Kim Kardashian— it was hilariously brilliant. But again, was this the best Kanye could come up with?
Every time I showed my friends the video, I’d gain a little but more appreciation. It was confusing. If re-watch the Franco-Rogan remake to reinstate the reasons why I never took the video seriously.
I felt like Kim was being used as product placement– when I said this, the very few people who liked the video from the get-go defended Kanye by saying he wanted to involve his “baby” in the video. I don’t buy it. It just didn’t make sense.
Then, I came across an article that expressed a lot if my opinions in the video, but at the very end, he explained why the video was so genius
In relation to the rest of his album, heavily revolving around being African American, being successful, and trying to avoid corporation influences on his business/music— this video really fit in perfectly. He took a smart turn, so smart, that even his biggest fans didn’t realize the implications of the video. The gorgeous all- American scenery, the babe on a bike, and a black man riding into the sunset with his love is a slap in the face for those who don’t like Kanye. Everything is an all-American vibe, but Kanye himself doesn’t fit the cultural stereotype. The first instinct when watching the video is about how low-quality the production was, but re-evaluating and analyzing further, comparing it to his album’s concepts, and seeing as to how he first broadcasted it on the Ellen show (primarily white viewers), Kanye really flaunted his witty cultural stabs.